Project Overview
Zilli Dubai, a luxury designer brand, did not have a proper website to represent their brand online since they were focusing on retail only. They sought to enhance their online presence with a new, stunning website that could effectively convey their brand value. Their goal was to create an experience that mirrored the luxury and exclusivity of their properties, while also offering an intuitive and seamless user journey. In addition, they needed integration with their retail system and in-house logistics, alongside new features to support their growing needs.
Challenges
Visual Hierarchy & Branding: Creating a visual narrative that would capture the grandeur and elegance of the properties.
Building from Scratch: Since there was no existing website, creating a strong foundation for both design and functionality was crucial.
Performance & Mobile Optimization: With a high percentage of users accessing websites via mobile devices, optimizing the mobile experience without compromising on quality was a key challenge.
Lead Conversion & Integration: Ensuring the new website could convert traffic into qualified leads and integrate smoothly with Zilli’s retail and logistics systems.
Our Approach
To tackle these challenges, our creative team employed a combination of cutting-edge design principles and advanced development techniques. We built a brand-new website from scratch, ensuring that every aspect reflected Zilli Dubai’s brand value and enhanced their online presence. Visual hierarchy became the cornerstone of our design approach—we focused on arranging elements to reflect their importance in guiding user perception. We worked closely with the Zilli Dubai team to ensure the website’s branding was not only represented but amplified in every pixel and interaction.
World-Class Design: We started with a thorough exploration of Zilli Dubai’s brand identity, ensuring that the website would embody luxury, exclusivity, and trust. Our design integrated stunning imagery of properties and the use of clean, sophisticated fonts that communicated a sense of upscale refinement.
Mobile Optimization: A significant part of the traffic was expected to come from mobile users, given the target clientele’s fast-paced lifestyle. We ensured the website was fully optimized for mobile, resulting in a seamless experience regardless of the device.
Seamless Integration: We integrated the website with Zilli Dubai’s retail system and in-house logistics, providing a streamlined process for managing listings, transactions, and customer interactions.
Feature Enhancements: New features were added, such as interactive property showcases, custom forms, and real-time chat to engage customers. The user experience was prioritized, focusing on creating a clean and visually appealing interface that guides users naturally through the journey.
Marketing Assistance: We also assisted in marketing efforts, ensuring the website’s success was backed by targeted strategies. The results showed significant gains in brand visibility and customer engagement.
Results & Metrics
The final design utilized a blend of high-quality visuals and an understated, minimalist layout to put the focus firmly on the properties. Attention to visual hierarchy ensured that larger, high-impact elements drew the users’ eyes first, guiding them smoothly from discovery to conversion. The focus on user interface (UI) and user experience (UX) enhancements resulted in a highly intuitive design, enabling users to easily find relevant properties and complete their journey effortlessly.
Cost per Lead
Reduced by a significant percentage on non-branded keywords, indicating an optimized customer acquisition cost.
Website Traffic
Increased by 300%, indicating significant gains in user engagement and interest.
Mobile Optimization Success
66% of leads were generated through mobile devices, showcasing the successful implementation of our mobile-first approach.
Revenue Impact
143% increase in overall revenue since the launch of the new site, proving the effectiveness of a well-structured online presence.
